Welcome to The All-New Magic 97.3, Aggieland’s R&B and Throwbacks!
We’re glad you’ve found us. We’re proud to be the only R&B radio station in the Brazos Valley, locally owned and curated by Bryan Broadcasting.
We debuted on January 2, 2025 and are here to play the best R&B from today and back in the day. From Stevie Wonder and Anita Baker, to Jodeci and Mary J. Blige, Alicia Keys and Maxwell, SZA and October London.
Plus, we’re the home of The Steve Harvey Morning Show! Wake up with America’s #1 morning radio show from 6 to 10.
Set a preset in your car for Magic 97.3 FM, save us as a favorite in your browser so you can listen live, and grab that Magic 97.3 app for your phone.
Oh, and tell your family and friends. We’re building this station one song and one listener at a time. Aggieland’s R&B and Throwbacks are now playing on The All-New Magic 97.3!
